Consumers
Projects
Consumer demand for Mobility as a Service products
The Mobility as a Service concept has recently swept into the transportation sector, with many cities expressing interest in introducing such service provision models. From the user's point of view, one of the main innovations that MaaS offers is the option to subscribe to monthly mobility plans that provide a bundle of mobility services that fit their needs. This study focuses on gaining insights into the preferences and willingness to pay (WTP) of different sociodemographic groups for various MaaS plan elements. Using London as a case study, a stated preference experiment is designed, data is collected and discrete choice models are built in to quantify the preferences and WTP.
User's attitudes and perceptions towards Mobility as a Service
With there only being a few MaaS applications around the world, there is still much to learn about how people perceive this new mobility service. The objective of this project is to gain a deeper understanding into individuals’ attitudes and perceptions towards MaaS systems and their various characteristics.
Exploring the impact of Mobility as a Service on travellers mode choices
Even though there is widespread interest in introducing Mobility as a Service systems around the world, there is concern about what effect these would have on travellers mode choices and the transportation system as a whole. The focus of this study is to examine how individuals' choice in transport modes would change if a MaaS service were available. The results of this study will be of high relevance to policy makers and transport operators, who will need to adapt to the potential shifts in modal shares.